VYBORA FEST 2026
A campus-first brand activation designed to put Monster Energy at the centre of student culture. VYBORA connected the brand with high-intent student audiences through live experiences, product moments, creator participation and campus-led amplification.
Client / Brand
Monster Energy India / Galgotia University
Location
Galgotia, Greater Noida
Year
2026
Audience Size
15,000+ on-ground, 50,000+ digital
Event Type
Campus Experience / Brand Activation
VYBORA's Role
Campus Strategy, Creative Direction, Production, Brand Integration, Content Amplification
EXECUTION
VYBORA handled campaign planning, campus coordination, creative direction, on-ground production, brand integration and content amplification. Student-facing teams drove interaction at key campus zones while creators and campus communities extended the experience across social channels.
BRAND INTEGRATION
Monster Energy was positioned as an enabler of campus energy rather than a passive sponsor. Product discovery, branded environments, photo moments, creator content and interactive experiences worked together to create repeated brand exposure throughout the student journey.
RESULTS
15,000+
Campus Reach
2.5M+
Digital Reach
+47%
Brand Sentiment
25,000+
Product Interactions
3,200+
UGC Pieces
45+
Media Mentions
GALLERY
ANOTHER EXPERIENCE,
BUILT TO BE
REMEMBERED.