CAMPUS TOUR 2025
A 12-city college tour built around authentic student routines, turning everyday campus moments into high-frequency Nescafé brand interactions.
Client / Brand
Nestlé India
Location
12 Cities Across India
Year
2025
Audience Size
85,000+ direct, 12M+ digital
Event Type
Multi-City College Tour
VYBORA's Role
Tour Strategy, Creative, Production, Campus Partnerships, Content
EXECUTION
Tour strategy, campus partnerships, production, student engagement and content amplification were coordinated across multiple locations with a modular on-ground system.
BRAND INTEGRATION
Nescafé was integrated into the social rhythm of campus rather than presented as a standalone booth, creating natural opportunities for product trial and content.
RESULTS
24
Campuses Activated
85,000+
Direct Interactions
12M+
Social Impressions
120,000+
Sampling Volume
100+
Student Creators
GALLERY
ANOTHER EXPERIENCE,
BUILT TO BE
REMEMBERED.